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Carry out a strategic analysis and evaluation of a company of your choice, with its strategic position in its global market. Use appendices to provide detailed supporting evidence and make sure that you integrate key points from the appendices into your answers. Your analysis should include as a minimum: i. The product market mission of the company. ii. The basis of competition (Porter’s generic and/or Bowman as a minimum). iii. Strategic Group Analysis. iv. The activities and resources of the company (Value Chain and the Resource Based View). v. The culture of the company (Cultural Web). vi. The stakeholders of the company (Stakeholder Analysis: power/interest matrix). Note: Any of these models may also be used to analyse and evaluate the company’s strategies: TOWS matrix, Ansoff’s matrix, BCG Matrix, Market Attractiveness matrix, FSA/CSA matrix, Porter’s Diamond framework, Hofstede’s Cultural Dimensions, etc. No appendixes attached.
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