Strategic Planning and Marketing

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Reference no: EM133097675

Strategic Planning and Marketing

Start to work out your ideas about your business based on the content from this unit.

Questions:

Consider your big picture:

What are your key differentiating factors?

Who is your target market?

Who is your Company?

Consider the Marketing 4 Ps

Product: branding, design and development, packaging, and production (chapter 10)

Price: pricing strategy, desired mark-up, BEP, and what your starting price will be

Promotion: goals, budget, measurement, message

Place: location, distribution, suppliers, logistics, and/or store layout (chapter 10)

Your written response should be approximately 3-4 pages.

Your responses should be based on research and data provided by your client/partner.
You should have at least 3 sources.
Use APA style, in-text citations, and a reference page.

Business plan is on opening an small indian superstore and boutique in canada lethbridge alberta

Milestone 1
Business Plan

Choose a real, small business for this project. Which may include:

1. An established business you work with

2. A new business you are interested in building

3. A partnered business through Riipen.

Reference no: EM133097675

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