Strategic options for entering international markets

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1. Who are the competitor of heinz ketchup? How are they positioned in the market? describe in 200 words

2. What kind of segmentation variables and segmentation strategy the hienz is using to market its ketchup?

3. What are the main differences between the 5 Generic Competitive Strategies and the 5 Strategic Options for Entering International Markets?

Reference no: EM132143272

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