Strategic moves to improve overall corporate performance

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Reference no: EM132289393

Evaluate the Strategy of Diversification of AIRBNB firm following the six steps process as follow:

1. Assessing the attractiveness of the industries the company has diversified into, both individually and as a group.

2. Assessing the competitive strength of the company’s business units and drawing a nine-cell matrix to simultaneously portray industry attractiveness and business unit competitive strength.

3. Evaluating the extent of cross-business strategic fit along the value chains of the company’s various business units.

4. Checking whether the firm’s resources fit the requirements of its present business lineup.

5. Ranking the performance prospects of the businesses from best to worst and determining what the corporate parent’s priorities should be in allocating resources to its various businesses.

6. Crafting new strategic moves to improve overall corporate performance.

Reference no: EM132289393

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