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Strategic marketing segmentation

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Reference no: EM13830988 , Length: 2 Pages

1. Strategic Marketing Segmentation

Competing in the single European market raises some interesting market segment questions. Discuss the segmentation issues regarding this multiple-country market. 

2. Strategic Customer Management: Systems, Ethics, and Corporate Social Responsibility

Discuss the value of considering CRM at different organizational levels.

 

 

Reference no: EM13830988

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