Strategic marketing process

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The "Strategic Marketing Process" has three main phases: planning, implementation, and evaluation. Describe how organizations such as Macy's, Ben & Jerry's, Amazon, or any other top tier American company apply these phases

Reference no: EM131232643

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Strategic marketing process : The "Strategic Marketing Process" has three main phases: planning, implementation, and evaluation. Describe how organizations such as Macy's, Ben & Jerry's, Amazon, or any other top tier American company apply these phases

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