Strategic marketing planning program in organization

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1. Why is the process of marketing planning so critical to the success of any organization? What is likely to happen in the absence of an ongoing strategic marketing planning program in an organization?

2. Imagine that you are a manufacturer of bicycles and you want to enter a foreign market. What market would you like to enter? Carefully explain why.

3. Imagine you work for the City HR training and development department in a moderately large and diversity urban city. Create a pitch to persuade your supervisor to hire a consultant to provide required diversity/inclusion training or to hire a Diversity/Inclusion Office.

Reference no: EM132113937

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