Strategic marketing planning process

Assignment Help Marketing Management

Reference no: EM13737751

Part A: "Strategic Marketing Planning Process" Please respond to the following:

From the first e-Activity, compare this ranking report with the other resources that you have learned about so far in this class. Determine whether this report would or would not deter you from going into business in one of the lower-ranking countries. Explain why or why not.

In regard to strategic planning, what are the differences between planning to export goods and planning to export services?

Part B: "Data Security" Please respond to the following:

From the second e-Activity, describe the company (product, place, size) and data security issue that you researched. Analyze how this situation will positively or negatively affect buyer confidence globally. Provide evidence to support your position.

From the third e-Activity, analyze the negative ramifications of foreign tourists having their debit or credit card information stolen by U.S. workers. Would this situation have a carryover effect to our country's brand image as a whole? Would the general foreign consumer will think twice when shopping online to purchase goods from an American store? Provide evidence to support your decision.

Reference no: EM13737751

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