Strategic marketing management for a multinational company

Assignment Help Marketing Management

Reference no: EM13827479

You are a Marketing Director of a multinational company. In order to achieve a 100% business growth compared to previous years, the management has requested you to devise an implementable strategic marketing plan to enable the company to address the competitive market place under various constrains, needs and environment as well as its day to day operations.

You are required to highlight the following in your plan:

a. The constantly changing process of the business environment in which the company operates and the marketing mix in order to succeed and reflect changes in such environment.

b. Devise ways to strengthen the competitive position of the company and discuss ways to satisfy customers and achieve performance targets according to its resources and abilities.

c. Formulate segmentation, targeting and positioning (STP) strategies of the company.

d. Decision-making about production and operations, finance, human resource management and other business issues in a complex situation.

Additional Requirement

This kinds of question is based on the Marketing and it is about Strategic Marketing Management for a multinational company. As the marketing director, you need to prepare a strategic marketing plan that will enable the company to make 100% business growth. The example company that has been chosen here is British Airways.c

Word limit 3860

Reference no: EM13827479

Questions Cloud

Write a report on customer needs identification comprising : Write a report on Customer Needs Identification comprising

What is the minimum permissible thickness of cylinder wall : A cylinder filled with oil is under pressure from a piston. The diameter d of the piston is 90 mm and the compressive force F is 42 kN. The maximum allowable shear stress in the wall of the cylinder is 80 MPa. What is the minimum permissible thick..

In considering materials for a retail package : In considering materials for a retail package (one that will be displayed on the shelf in a retail environment), discuss the advantages and disadvantages of using paper packaging and the advantages and disadvantages of using plastic packaging for thi..

Discuss max weber analysis of impact of protestant religious : The problem is belongs to Sociology and it is explore about Max Weber's analysis of impact of protestant religious beliefs on capitalism.

Strategic marketing management for a multinational company : Strategic Marketing Management for a Multinational Company

Why sports economists believe ticket prices : 1. Explain, using managerial economics, why sports economists believe ticket prices are too LOW. No more than 75 words, please. You can do an excellent job with 40 - 50 words if you are concise.

Importance of financial statements : Explain the importance of financial statements in relation to reporting organizational performance, how such financial statements link together, and the information that they provide for managers.

Develop list of pepsicos internal strengths and weaknesses : The Form 10K Or Annual Report document contains excellent information for developing a list of PepsiCo's internal strengths and weaknesses.

Explains views on religion politics and medicine : The question is related to Sociology and it is explain the conflict theory and explains views on religion, politics and medicine.

User Account

All Pages