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Strategic Managerial Communications
The objective of the term project is to demonstrate your understanding and ability to apply the body of knowledge covered in this course. The goal will be on identifying communication improvement opportunities for an existing organization and developing a comprehensive managerial communication improvement plan.
Nature of Activities
The focus of this term project is to analyze, develop, write and present an internal change proposal to improve your organization's managerial communications. When working on this project, students become managers. Specifically, each student will:
The proposal must be 8 to 10 pages, utilizing graphics and charts where appropriate. The paper should include:
Review critically the process of change used by your case organisation and demonstrate you understanding of different change strategies through reviewing the case; identifying an alternative model, applying and evaluating it.
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