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Strategic management process-product differentiation

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Reference no: EM131308781

The strategic management process - Product Differentiation.

Find a news article (from reputable sources) that discusses "a firm/company that is pursuing both product differentiation and cost leadership".

Provide a summary of the news item (along with a reference to where you found it) and clearly explain how it ties into the strategic management concept.

Reference no: EM131308781

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