Strategic issues document in the course materials section

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Reference no: EM132109347

After having read the Under Armour case and after reviewing the Strategic Issues document in the Course Materials section on this course site, identify what you think is the most important strategic issue that Under Armour is facing. There may be several issues for UA but what is the most important strategic issue the firm must deal with and what options does it have to address that issue?

Reference no: EM132109347

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