Strategic issue related to global consumer behavior

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What do you think is the single biggest strategic issue related to global consumer behavior that companies face today? Why?

Give one example of a company that in your opinion has met this challenge effectively. Please tell me what they have done specifically with regard to this issue, and be sure to connect this company’s actions to concepts we have discussed this semester. Remember to justify your answer as completely as possible, and provide references to support your arguments.

Reference no: EM131807237

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