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Strategic information system planning

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Strategic Information System Planning

Q: In general, there are three paths to market leaderships: operational excellence, customer intimacy, and product leadership. Each of these paths require different sets of competencies. In each path IS/IT has a critical role to play. Discuss FOUR (4) roles of IS/IT in enabling and supporting a company's initiative to achieve customer intimacy. Support your answers with relevant examples(s).

 

 

 

Reference no: EM132921486

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