Strategic Audit of Enbridge

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Reference no: EM133622195

Strategic Audit of Enbridge

1 - PESTEL Analysis

1. What is the organization's mission and what are its strategies?

2. What are some of the major issues facing the organization in terms of developments in its environment?

3. Is this organization in step with its environment? Explain your answer.

4. PESTEL Analysis • P - Political • E - Economic • S - Social • T - Technology • E - Environmental • L - Legal

2- Strategic Resources

Discuss the strategic resources available to the organization using the Sustainable Competitive Advantage assessment A strategic resource is:

Valuable
Rare
Difficult to imitate
Non-substitutable
Resource-based Theory

Sustained competitive advantage
Tangible resources
Intangible resources
Capabilities & dynamic capability
Distinctive competence

1. Considering the strategic resources at its disposal, what have been most successfully used and why?

2. What have been least successfully used and why?

3. What suggestions would you offer these organizations to take better advantage of their strategic resources? What would be the desired outcome?

4. Conduct a SWOT analysis for the organization.

Reference no: EM133622195

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