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Imagine that you are the social media manager for a fictional company. You are tasked with preparing a presentation that explains your company’s strategic, functional, and operational social media plans to a recent new hire to your company’s marketing team. a. Consider the reasoning behind your company’s planning strategies; what are their impacts on company operations and the resulting social media activities? b. Define the three levels of planning as well as the steps taken to develop social media plans. c. Include various ways that planning can be measured (for example, marketing metrics) and marketing department organization.
The main problem with performance appraisal programs is supervisory bias when making judgments. How can a company attempt to identify and reduce appraisal bias? Respond substantively to two other learners
Microsoft's focus on "big data" is intriging; what opportunities do they have? Compare Microsoft's foray into "big data" with General Electric. Commonolities? Divergence?
Demonstrate the ability to understand and use quantitative expressions in the natural sciences. Determine the types of data needed, the instrumentation needed to record the data, and the documentation, analysis, and presentation of results.
Potential Problem Analysis (PPA) is a process of examining your existing plans to identify what can go wrong with them, so that preventive action can be taken and/or recovery plans can be developed before any problems occur. Potential law suits from ..
In week 2, you will write a one page essay describing one or two key growth opportunities for Google company. It is important to state why you believe these are opportunities – what did you find in either an internal or external analysis that support..
Apply a PESTEL framework to analyze PepsiCo’s external environment. Conduct a SWOT analysis to see how PepsiCo is addressing the opportunities and threats present in the external environment.
Person-focused pay programs are not suitable for all kinds of jobs. Based on your understanding of person-focused pay concepts, identify at least three jobs for which this basis for pay is inappropriate. Be sure to provide your rationale, based upon ..
The Vice President in charge of shipping/transportation at the Miller Book Company in Milwaukee, Wisconsin is having trouble identifying problem areas that are directly related to the increasing cost of running his part of the operation. His subordin..
Write a 1-2 page essay describing a business corporation that you might want to create. Indicate the specific provisions you would include int Articles of Incorporation including thenumber of directors in you corporation and how you plan to capitaliz..
What is your operational definition of the ‘happiness factor’? How can a leader measure employees’ happiness? What are some leadership tools that may foster happiness in the workplace?
Explain the two dilemmas in mutual adjustment and how these dilemmas affect the outcome of a negotiation. Explain the four ways that value can be created in a negotiation by identifying and exploiting the differences that exist between negotiators..
An overoptimistic sales forecast has resulted in excess inventory sitting idle at a company's warehouse. As the manager of the company, your job is to troubleshoot the problem and get results. Your instinctive reaction is to open up new channels of d..
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