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1-In a short essay, explain how and why marketers go beyond selling a product or service to create brand experiences.
2-Define marketing strategy. Discuss the steps in formulating marketing strategy
3-Briefly discuss how marketers measure return on marketing investment, explaining why this figure can be difficult to assess.
4-Describe some important strategies for a marketer of a high-involvement product answer these Q in details at least one page each , from Kotler book principle of marketing.
Case study: Downsizing at St Bedes
Prepare a C/C++ program that uses the PTHREAD library to create threads and mutexes to synchronize them.
The stages of the product life cycle The promotional mixes The different bases of market segmentation
Relationship marketing focuses primarily on the development of relationships between the organisation and the customer. Define Relationship Marketing and describe why it may be of particular importance to service marketers
Write a journal on Buyer Behavior
Disconfirmation model to evaluate a consumer's post hoc satisfaction a consumer who is your friend, your colleague or a member of your family.
Read about "Crowdsourcing" platforms supporting microwork such as Amazon's Mechanical Turk. Describe an example/scenario that illustrates how a crowdsourcing platform can be used to semi-automate financial industry related tasks.
Explain why is it important for tourism organisations to carry out marketing research Explain how you would carry out an effective interview
Calculating a sales mix variance and sales quantity variance
You are required to submit a written assignment relating to New Product Development.
Compare and contrast transaction marketing and relationship marketing by using appropriate examples to illustrate your answer
Classify and describe reasons for market segmentation.
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