Statements is true of the marketing concept

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?Which of the following statements is true of the marketing concept?

a. ?It states that marketing solely means selling things and collecting money.

b. ?It states that an organization should satisfy customer wants and needs while meeting organizational objectives.

c. ?It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition.

d. ?It states that firms should give maximum importance to aggressive promotional and advertising activities.

Reference no: EM131269379

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