Reference no: EM132215670
1. Which of the following statements is true of radio-frequency identification (RFID) tags?
a. They can help identify genuine products from counterfeit knock-offs.
b. They are designed to learn more about customers' wants, needs, and behaviors.
c. They help firms gain competitive advantage by forecasting customer retention rates.
d. They help identify which customers should be the focus of targeted marketing initiatives.
2. _____ can be attached to objects and used to track and manage inventory and assets.
a. Proximity cards
b. Nanofountain probes
c. Resistance-temperature detectors
d. Radio-frequency identification tags
3. Which of the following is true of nanotechnology?
a. It can be used to develop faster computer processing.
b. It can be used to segment markets based on demographic characteristics.
c. It can be used to forecast customer retention and defection rates.
d. It can be used to learn more about customers' wants, needs, and behaviors.
4. Customer relationship management (CRM) helps firms gain and maintain competitive advantage by:
a. encouraging firms to produce standardized goods for all customers.
b. merging all demographic-based and behavior-based segments of markets.
c. prohibiting firms from bundling goods and services together.
d. forecasting customer retention and defection rates.
5. We Create Inc. is an electronics company. It designs, produces, and assembles desktop gadgets. The entire process is controlled by programmable robots, which are in turn linked to computers. These computers direct the robots to the appropriate task. In this context, We Create Inc. uses a(n) _____ to produce its goods.
a. partner relationship management system
??????????????????????b. enterprise resource planning system
c. employee experience management system
d. flexible manufacturing system
6. _____ allows all parts of the value chain to immediately recognize and react to changes in demand and supply.
a. Super-precision manufacturing
b. Rapid prototyping
c. Descriptive analytics
d. Electronic transaction capability
7. In the context of technology in value chains, customer relationship management (CRM):
a. enables small firms to make counterfeit knock-offs of genuine products.
b. prohibits firms from bundling goods and services together.
c. encourages firms to produce standardized goods for all consumers to reduce manufacturing costs.
d. exploits the vast amount of data that can be collected from consumers.
8. Which of the following is a challenge of adopting technology?
a. It leads to information overload.
b. It results in poor productivity and quality.
c. It decreases the speed and flexibility of processes.
d. It deteriorates the standard of living of the world.
9. Which of the following is true of customer relationship management (CRM)?
a. A typical CRM system includes market segmentation and analysis.
b. It helps firms gain competitive advantage by making counterfeit knock-offs of genuine products.
c. It encourages the production of standardized goods for all customers to reduce manufacturing costs.
d. A CRM system prohibits firms from bundling goods and services together. Problem Name: Ch04.09 | Problem ID: mtom01t/Ch04.09
10. In the context of technology decisions and implementation, the interaction of technology, people, and processes is called _____.
a. the automation revolution
????????????????????b. a value stream
c. a lean operating system
d. the sociotechnical system
11. Which of the following is a benefit of using technology?
a. It increases the number of human service providers in firms.
b. It increases quality and productivity of firms.
c. It increases opportunities for employee empowerment.
d. It makes it easy for customers to change decisions and return goods.
12. Which of the following is a challenge of adopting technology?
a. Technology leads to job shift and displacement.
b. The use of technology reduces product quality.
c. Technology deteriorates the standard of living of the world.
d. The use of technology disintegrates supply and value chain players.
13. The fixed costs of WeBuy&Sell.com, an e-commerce website, make up about 90 percent of the total costs incurred by the company. However, since its primary means of communication is web advertising, WeBuy&Sell.com has variable costs as