Statements is true of communications objectives

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Reference no: EM132242461

1. The economic order quantity (EOQ) assumes: (EXPLAIN)

A. Several products can be ordered as a set

B. The quantity will always be one full truck load

C. Demand is fairly stable

D. Holding costs are zero

2. Which of the following statements is true of communications objectives?

It is difficult to translate sales goals into communications objectives.

It is always easy to determine the relationship between communications objectives and sales performance.

Communications objectives cannot serve as operational guidelines to the planning, execution, and evaluation of promotional programs.

All marketing and advertising managers accept communications objectives.

Precise formulas are to be followed when translating sales goals into specific communications objectives.

3. In purchasing a mailing list, a response list consists of customers who have purchased the product before and have responded to direct mail offers for the product being advertised.

True

False

4. For long-term success in permission marketing programs, customers should feel empowered, which means they are able to choose their incentive when they join the permission program.

True

False

5. Direct sales are not an attractive method for selling products to consumers.

True

False

6. Which of the following statements about EOQ is true?

A. Ordering at the EOQ amount results in the highest annual total cost

B. Ordering at the EQQ amount, the annual holding cost = annual order cost

C. Ordering at the EOQ amount, annual total cost = annual order cost

D. Under a periodic review model, we should order quantity = EOQ

Reference no: EM132242461

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