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The owner of the Convenient Taxi has difficulty in standardizing and controlling the quality of service that her customers receive. Her drivers tend to be less friendly later in their shifts. This problem illustrates which of the following unique features of service?
a. Inseparability
b. Perishability
c. Heterogeneity
d. Marketability
e. Intangibility
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client
You are the purchasing agent for CSU. Your manager has asked you to design evaluation criteria for purchase of the new lighting system. Develop a supplier selection and evaluation model for this purchasing decision. Justify the reasoning for your ..
How would you define employee? Should only full-time workers be considered? How would you select the sample of employees? What information should be collected from the workers?
De Lima calculates that if the firm spends $20,000, sales of the car to new customers will increase by 10. What is the ROM of the move in net present value (NPV) terms?
Strategic plan of the organization - Restaurant , The design and layout aspect of a restaurant is as a result of the objectives and strategic plan of the organization
present the details of your new product idea and brand to include a discussion on the product characteristics.first to
Assignment- "Internet Postings about Whole Foods and Wild Oats", In your opinion, did John Mackey act in an ethical or unethical manner? Why or why not
Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid market..
You have been asked as an "outside contractor" to develop a project plan for the trial. The trial includes:
How is our business model different from that of our competition? How could our product or service be different? What market category or niche is not being served by our industry
Mobile Computing and Location Marketing-Use Google News or Bing News to search news articles on "social media mobile marketing" or "location-based social networks". Next, determine the main target market who would be utilizing such tools
This is a FORMAL research project, which will require you to access online databases through Online Library to collect the highest quality information about your brand and consumers
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