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How does the "standardized versus localized" debate apply to advertising? Give examples of major companies that use standardized vs. localized advertisements in the various countries where they are present. Do you agree with their decisions? Remember that even big companies make mistakes.
Explain Product planning and development process and Write a four pages paper explaining the new product planning and development process
Imagine that you are launching a new clothing line. Create a name for your line. Describe the types of businesses that you would market your clothing line to and explain why
Aggregate Planning for a Bottling Company
Explain fundamental marketing concepts related to products, both goods and services, including what each of these are, as well as brands, and the Product Life Cycle
1. Measurement in traditional media channels such as TV and radio tends to focus on: a. brand image b. targeted reach c. impressions d. exposure
identify and discuss the seven ethical guidelines that supervisors should follow. provide examples of each guideline
Explain Consumer Behavior and Marketing and Select a purchase you have made recently and describe in detail how each of the 4Ps
Identify the segmentation factors (demographic, psychographic, geographic, and behavioral characteristics) you will use to select your target market. Create a detailed portrait of your ideal consumer
Read the Wall Street Journal as a means to uncover different company situations or opportunities. Problem Statement and Situation Analysis
Explain how the internet changed global marketing and how you would strategically enter the global internet industry
reflect on the readings for this module as well as those from previous modules when you consider this modulersquos
in the text we touched upon the notion of leaders who demonstrate task behavior and those that demonstrate
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