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Standardized marketing mix or an adapted marketing mix

Assignment Help Marketing Management
Reference no: EM13743927 , Length: word count:1000

Making money from free - Q1

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The seminar uses Linux as an example of a company that understands competitive positioning. How can companies offering "free" products (e.g., Linux, Netscape) make money from these products? How can other companies compete with these fast-rising standard products?

Foreign markets - Q2

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Assume your boss has asked for your opinion on how your company should enter the Japanese, South Korean and Vietnamese markets with a new line of women's athletic shoes. Would you recommend entering with a standardized marketing mix or an adapted marketing mix? Explain.

Reference no: EM13743927

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