Standardization over local responsiveness.

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Question

According to Ghoshal and Bartlett (1997), a hard strategy refers to a multinational corporation's (MNC) approach that prioritizes global integration and standardization over local responsiveness. This strategy is characterized by: Centralized decision-making and control Standardized products and processes worldwide Limited adaptation to local market needs Emphasis on economies of scale and cost reduction In contrast, a soft strategy is an MNC's approach that balances global integration with local responsiveness. This strategy is characterized by: Decentralized decision-making and autonomy for subsidiaries Customization of products and processes to local market needs Greater adaptation to local cultural, regulatory, and market conditions Emphasis on responsiveness to local customers and partners.

Reference no: EM133822779

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