Solution-Standardization or adaptation in markets

Standardization or adaptation in markets

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Reference no: EM133386393

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1. When company founder Kamprad decided to expand into China, he based his decision on his own intuition, not on market research. Looking at IKEA's current performance in China, did Kamprad's decision pay off?

2. Relying on topics covered in this chapter, would you classify IKEA's approach as one of standardization or adaptation in markets around the world? Explain.

Reference no: EM133386393

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Standardization or adaptation in markets

Reference no: EM133386393

Reference no: EM133386393

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