Reference no: EM131726639

For example i have written standard operation procedure for Standard Operation Procedure of Strategic Marketing Plan in Sales and Marketing Department:

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1. Firstly, any organization or business define or set their long-term goals and objectives.

2. Secondly, a business unit is developed, a self-division which integrates all kinds of modules in our strategy.

3. Next, we define and set marketing objectives. These are set to promote our goods in the national or international market. We can achieve organizational goals by summarizing our goal and categorize them accordingly, keeping targets and committed to our work, setting deadlines could help to achieve be on time and it is also important to set our limits and watch out for changes or hurdles.

4. Situational Analysis – In any organization, this is an important step in strategic marketing plan. This is done to analyze our organization’s behaviors and capabilities in business world environment.

a. External analysis – It deals with external behavior of organization like competitors and customers, opportunities in market and threats or obstacles.

b. Internal analysis – It deals with internal organizational behaviors like structure and productivity of the organization and its lifestyle, strengths, and weaknesses.

5. Once all these are made, we can act and control in the business world with our strategic marketing plan and achieve our goals.

6. We always implement our models and units accordingly to the situation and develop our marketing plan.

7. Lastly, we inspect our results to ensure that we are going in right path by tracking them.