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Managing products for Business Markets
By providing a solution for customers, the product is the central force of business market strategy. The firm's ability to put together a line of products and services that provide superior value to customers is the heart of business marketing management. This week we will discuss how to build a strong business-to-business brand, the strategic importance of providing competitively superior value to customers, the various types industrial product lines, product positioning, and a strategic approach for managing products across the stages of the technology adoption life cycle.
The paper for the product is below power point needs ref please. the power point should have these bullets in it. Prepare a 15- to 20-slide Microsoft PowerPoint presentation as a supplement to the completed marketing plan that illustrates it's most..
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