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Discussion Question: (Your discussion should be on US-based company)
Multiplatform Promotions: Sponsorships and Event Marketing, Event Marketing, Ambush Marketing, Other Promotional Support, Loyalty Programs, Partnership Programs, Tie-Ins and Cross Promotions.
1) Find a real life and current example of one of these promotions.
2) Describe it in detail for us (including any samples or links you may have to support).
3) Indicate why you think this promotion was chosen by this company as a strategy.
4) Lastly, evaluate the promotion’s effectiveness (try to support this with actual researched findings, if possible). Do you think it serves its purpose well or not? Explain.
Memorial Hospital
Predict three (3) potential challenges that can arise in the strategic relationships among Yum!, McDonald's, and Sinopec. Recommend three (3) actions that these companies can take in order to either prevent or mitigate these potential problems. Pleas..
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The Institute of Medicine (IOM) report "To Err is Human" compared the daily number of patients victim to medical errors as the equivalent of a jetliner crashing
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Whole Nature Foods sells a gluten-free product for which the annual demand is 5,000 boxes. At the moment, it is paying $6.40 for each box; carrying cost is 25% of the unit cost; ordering costs are $25.00. A new supplier has offered to sell the same i..
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