Sponsorship involves promoting your brand by supporting

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Reference no: EM132257021

1. Which of the following is responsible for the chaos scenario

digital video recorders (DVRs)

the Internet

Both of the above

None of the above

2. Sponsorship involves promoting your brand by supporting a ___________________ event.

sports

charity

art

any of the above

3. The chaos scenario describes each of the following events except ________________________________.

costs of reaching consumers by commercial advertisements is high

commercials are less effective than they used to be

consumers are less sensitive to brand names

some segments are entirely unreachable by commercial advertisements

4. What is the term used for the act of moving some of a company’s internal activities and decision-making processes to outside providers?

Contract management

Outsourcing

Shared management

Consulting

Externalizing

5. Which of the following is a condition for success in sponsorships that we discussed in our our presentation?

having a short-term focus

the event is highly related to our product/service

the event lasts for a long period of time

our customers are among the sponsored event's "die-hard" fans

6. Product placement in popular media is _______________.

very common

unusual, but it occurs

rare

illegal

Reference no: EM132257021

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