Spending millions on celebrity athletic team endorsements

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Reference no: EM132217098

Nike is one of the largest and most profitable sporting equipment providers in the world, spending Millions on Celebrity athletic team endorsements. Former college coach Jim Keady has made a personal mission of exposing Nike corporation's labor practices around the world. Has he made a difference? Has Nike responded appropriately? You decide. 1) View the video "Behind the Swoosh" (https://vimeo.com/6109896). Think about what his personal motivations might be. 2) Go to the website for About Nike: Transform Manufacturing (https:// sustainability. nike.com/transforming-manufacturing). Think about Nikes response to pressure regarding their treatment of workers and contractors. (1) Is Nike trying to understand a respond to critics and improve workers lives or just make potential buyers feel better? (2) does Nikes CSR website help provide useful information, or simply attempt to divert attention from their labor practices? (3) How can training and development prevent issues of this nature from occurring and the workplace?

Reference no: EM132217098

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