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Specific to international market data collection

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Reference no: EM133515897

Stegemann first began sourcing orange blossoms in 2010 from a farmer in Afghanistan to support his growth of legal crops instead of illegal poppies. Her partnership with Global Affairs Canada has helped her ensure fair pay and good working conditions for her suppliers.

In 2011, she became the first woman from Atlantic Canada to successfully pitch on CBC's Dragons' Den when The 7 Virtues Beauty attracted $75,000 in venture capital.

On her path to success, Stegemann found ideal partners in the Business Women in International Trade (BIT) program and the Canadian Trade Commissioner Service (TCS). Each gave her the help she needed to find buyers and promote her perfumes across North America, Europe and Australia. Her fragrance lines are now available at Hudson's Bay stores in Canada, Sephora outlets in the U.S., and luxury department stores in the U.K. and Germany.

Source: Trade Commissioner Service, 2019

Question

The head of the research department asks you to discuss the circumstances when secondary data should be used..

The Head of Research Department asks you to discuss the factors specific to international market data collection that research has to take into account for this research of exporting to New Zealand.

Reference no: EM133515897

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