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Consider that you work for an employment agency that specializes in recruiting nursing staff for major hospitals. Your company needs to hire a variety of different types of nurses (prenatal, triage, and so on) in the coming months, and you are part a of a committee that is working to find the best candidates. The lead recruiter is concerned because this is a competitive market and your company's online ads have not been attracting the most qualified candidates. For example, one of the ads reads: "Desperately need hospital nurses for multiple locations and shifts. We offer lots of benefits like daily pay, 401(k), and uniform programs!"
a. You have been asked to review the ads of local hospitals and competing employment agencies to see why their recruitment efforts are more successful. Go to the Web sites of several local hospitals and nursing employment agencies and makes notes about their nursing ads (be careful to note what kind of nurse each ad refers to) and compare them to one another.
b. In a MEMO to the lead recruiter, discuss the lack of content in your company's ad. Based on your research, revise this ad for a particular type of nurse so that it attracts the right candidates and persuades them to contact your employment agency. Post your memo to this Discussion Board.
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