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Case Study:
Retirement can’t come soon enough for Dylan Rainelli. After 35 years of selling specialized agriculture equipment to the region’s custom harvesters, he’s ready to spend his days in fishing on Burr Lake.
Dylan’s handled many large and high-dollar accounts throughout his years at Red Star Farm Equipment, but none larger than his account with Matlock Harvesting. Matlock Harvesting is a full-service custom harvesting company whose clients span the entire Midwest. Matlock’s equipment replacement cycle yields Red Star Farm Equipment 10 million annually-- all brokered by Dylan. Dylan believes the experience he has gained throughout his career and his commitment to servicing his accounts has been an important factor in keeping loyal customers - especially Matlock Harvesting. It’s important to Red Star Farm Equipment that Dylan’s successor provide this same level of commitment to these accounts as well.
Red Star Farm Equipment recently participated in a Penn State Career Fair with the goal of finding upcoming graduates to fill several positions in various departments within their company. You are well aware of the experience a sales career with Red Star Farm Equipment can provide and are excited to meet with their representatives. After the Career Fair, you receive an official interview at the company headquarters. They mention you are being considered as Dylan’s replacement and stress the importance and value that his accounts are to the company. You are asked two questions that you know will make or break the interview: what steps you will take to maintain these accounts? How will you continue to keep these accounts as long-term clients? How do you respond?
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