Speak negatively or disparagingly about a competitor

Assignment Help Operation Management

Reference no: EM131422942

As noted in this chapter, writers should not overstate claims they make about a product or service, nor should they speak negatively or disparagingly about a competitor. Search the Web for products that are usually marketed with a large degree of hype, like diet products, sports drinks, weight-loss products, or home electronics.

a. Copy and paste the several examples of online advertisements or include links to Web pages for a particular type of product. First look at the visual persuasive strategies that the graphics and Web designers have chosen to use. Describe the pictures on the pages, the colors used, and the fonts and blinking images used. What do the visuals say about these products?

b. Examine the sites' persuasive writing strategies. Do they include action words? repetitive use of certain words? lots of exclamation points?

c. Include all of the answers to these questions in a memo to the class. How have the visual and rhetorical strategies added to or subtracted from the designers' and writers' persuasiveness?

Reference no: EM131422942

Questions Cloud

Manage unincorporated dress boutique owned by wilma : Sophia is hired to manage an unincorporated dress boutique owned by Wilma. The two agree that Sophia will receive one-third of the net profits to be paid to her on a monthly basis. Is Sophia a partner? If the boutique has a loss instead of a profit, ..

Leadership play in influencing organisational behaviour : How and why are a training program and a communications system important in developing an effective ethics program? What does ethical compliance involve and how can it be measured? What role does leadership play in influencing organisational behaviou..

Ethics strategic consideration in organisational decisions : Why is business ethics a strategic consideration in organisational decisions? How do individual, organisational, and opportunity factors interact to influence ethical or unethical decisions? How do moral philosophies influence the individual factor i..

Describe the attributes of an effective strategist : Define the various classifications of stakeholders in a company and their role in strategic management decisions. Explain the connection between stakeholders and competitive advantage. Describe the attributes of an effective strategist. Explain how y..

Speak negatively or disparagingly about a competitor : As noted in this chapter, writers should not overstate claims they make about a product or service, nor should they speak negatively or disparagingly about a competitor. Search the Web for products that are usually marketed with a large degree of hyp..

What is group and team decision making : What is group and team decision making? What is the advantages and disadvantages and how could it be more effectively managed. Give examples you have seen of firms that are outstanding and weak on each of the four pillars of competitive advantage. Wh..

Enrollment in medical and law school programs : What do you think is the main reason for the large disparity in the enrollment of women in full-time MBA programs versus enrollment in medical and law school programs?

Activity presents an opportunity to identify goal preference : This activity presents an opportunity to identify goal preferences. assume that they could design the perfect organization that reflected their values. What goals receive priority in that organization? Allocate each goal to the quadrant they think it..

Costs are under consideration to determine its profitability : A project with the following costs are under consideration to determine its profitability. Using the IRR comparison, and an annual MARR of 10% compounded semiannually, determine if the project should be executed. First cost : $45,000 Semiannual opera..

User Account

All Pages