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Southwest airlines case

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Reference no: EM132673991

Having gone through the Southwest Airlines case, think about 3 issues below:

  • Implications for Southwest of the purchase of AirTran air
  • Beginning to make a major push into the U.S. Northeast
  • Considering international flights specifically to Europe

Make your recommendation and explain why you think your recommendation is in Southwest's best interest. Bear in mind the trade-offs Southwest has made and how your recommendation relates to Southwest's laser focused strategy?

Reference no: EM132673991

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