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According to the slide presentation for chapter 12 for the Cooper and Schindler text, there are four sources of measurement error:
1) errors on the part of respondents/study participants;
2) errors due to situational factors that affect study results;
3) errors on the part of the measurer/researcher; and 4) errors in the measurement instrument/survey.
Provide two examples for each source of measurement error and include how each example might likely influence research results.
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