Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
1. What major forces are driving business to incorporate electronic marketing tools into the operations?A. SpeedB. AccessibilityC. Accuracy of informationD. All of the above2. The primary factor driving change in marketing today is:A. the rapid change in computer hardware.B. the increasing demand for segmentation by advertisers.C. consumers' increasing demand for privacy.D. the rapid change in computer software.3. Electronic marketing resources include:A. personal selling.B. direct mail.C. telemarketing.D. radio and TV advertising.4. Network-based resources include:A. the Internet and WWW sites.B. advertising agencies.C. hardware and software manufacturers.D. sales and marketing consultants.5. With electronic marketing resources, marketers:A. are forced to justify higher costs to customers.B. must use expensive sales promotions tactics.C. can bring value-added services to each customer.D. have an easier job of selling their products or services.6. The ratio of business-to-business purchases over the Internet as compared to consumer purchases is:A. 50 : 50.B. 85 : 15.C. 40 : 60.D. 30:70.7. Computer networks which provide services within an organization but are not necessarily connected to the Internet are called:A. non-Internet networks.B. extranets.C. intranets.D. asynchronous nets.8. Telecommuting:A. is a work arrangement that is not favored by employers.B. allows employees to work when and where they want at their discretion.C. allows people to work remotely, away from the central office.D. is on the decline among employees.9. Online retailing:A. uses the traditional marketing process to build sales.B. is not an alternative to shopping in a mall.C. is not being adopted because of security problems.D. is an experimental concept still in the test stage.10. In store site selection, electronic resources can provide data on:A. income, population profiles, and occupations.B. household growth and traffic counts. ÂC. psychographic profiles.D. All of the above11. The number of Internet users is:A. unknown due to the wide variance of estimates.B. 9.5 million.C. 62 million.D. 57 million.12. Various marketing processes, including those done in annual cycles, are also done in electronic marketing, but there is one unique feature that e-marketing resources add beyond traditional marketing. What is that factor?A. That it costs more to do the same processesB. The use of computer systemsC. Interactivity between the e-marketer and the consumerD. A bigger sales staff13. The activity most frequently engaged in by businesses on the WWW is:A. internal communications.B. vendor support.C. researching competitors.D. gathering product information.14. The typical business model for start-up retail vendors on the Internet includes all of the following EXCEPT:A. payment by credit card.B. immediate delivery of the purchase.C. relatively quick home delivery.D. easily searchable catalogs of products.15. Demographic change is an important environmental variable. Which of the following is NOT a key demographic concern?A. Composite age profilesB. Lifestyle clustersC. Occupational profilesD. Income clusters16. Electronic commerce now comprises __________ of the total U.S. economy.A. 40%B. an elusive volumeC. 60%D. nearly 100%17. A major benefit to conducting market research is that it permits more:A. support for "what the boss likes."B. subjectivity.C. objectivity.D. flexibility.18.Online marketers, besides using the Internet for selling or buying activities, can also use it for:A. employee recruitment.B. filing legal documents.C. disseminating fragrance samples.D. providing relocation information (homes, apartments, schools, etc.).19. The marketer must monitor and adapt to events taking place in the economic environment, such as:A. monetary exchange rates.B. trends in wages.C. interest rate fluctuations.D. All of the above20. Some consumers shop and buy on the Internet while other consumers prefer to shop and buy in regular, physical stores, causing which new category of consumers to emerge?A. People who do not shop anywhereB. People who shop only on the InternetC. People who buy only in physical storesD. People who shop on the Internet but buy using normal channels
How might the internet and the associated World Wide Web effect international business activity and the globalization of the world economy?
Is there any way for Boeing to adopt an ingredient branding strategy with their jets and how - What would be the pros and cons?
1. from the e-activity imagine that you are pitching your favorite social media site to the ldquoshark tankrdquo panel
The paper should focus on creating a document used to persuade the senior management into adopting the ISO 14000 standard. The document should also include a completed checklist intended to assist the company's senior management in self-assessing..
Provide Step-wise answer to E-Business and discuss some of the issues faced in choosing a name
develop a marketing plan on a product or service and describe product applications in marketing role of internet in
Explain Transition from Growth to Mature Phase and what changes have you observed over the marketing mix strategies
assignmentnbsp is due by today by 6pm zero plagiarism include references1. the purpose of this assignment is to
Explain EBay Fine Tune Case Study Analysis and What are the problems that eBay is currently facing
Explain Description of technology trends and why is it important to keep abreast of technology trends when running an ebusiness
Explain What must an organization do to transform its business strategy when they decide to transform itself into an E-commerce company
Explain Types and Significance of Infrastructures and Why would a senior manager need to know all four infrastructures
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd