Some cases behavior may change an attitude

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1. In marketing, attitudes are usually considered to lead to behavior. However, in some cases a behavior may change an attitude. Please explain the theories behind this phenomenon.

2. Choose a company, brand or business on which to focus, such as cereals, smartphones, or cars and give the major segments, customer motivations by segments and the unmet needs.

3. In marketing, how is trait theory different from Freudian and Neo-Freudian theories of personality? Please name and describe four specific personality traits that may be of interest to marketers and why.

Reference no: EM132157136

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