Solve this linear programming equation

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Reference no: EM131873076

You need help with finding out this equation to help solve this linear programming equation.

Tom is allocated $300,00 to these advertising alternatives in a way to maximize the impact achieved. Tom wants to derive at least 20% of total advertising impact from evening TV adverstisements.

Can you help me come up with an equation that can solve this problem using the information below?

Once I have that equation, I will run the analytic problem solver.

			Impact		Cost
Advertising Medium	Units	Min	Max	Per Unit	Total	Per Unit	Total
Half-page, Daily paper	46.0	24	48	55	2,530	$800	$36,800
Full-page, Daily paper	2.0	2	48	75	150	$1,400	$2,800
Half-page, Sunday paper	6.0	0	8	65	390	$1,200	$7,200
Full-page, Sunday paper	2.0	2	8	80	160	$1,800	$3,600
Daytime TV spot	29.6	28	84	85	2,513	$2,500	$73,900
Evening TV spot	28.0	28	56	100	2,800	$3,500	$98,000
Highway Billboards	10.0	3	10	35	350	$750	$7,500
15 second Radio spot	140.0	56	140	45	6,300	$150	$21,000
30 second Radio spot	140.0	56	140	55	7,700	$300	$42,000
Half-page, magazine	9.0	0	12	50	450	$500	$4,500
Full-page, magazine	3.0	3	12	60	180	$900	$2,700
Key Totals:	Units	Min	Max	Total:	23,523	Total:	$300,000
Daily paper ads	48.0	24	48			Budget:	$300,000
Sunday paper ads	8.0	2	8
Magazine ads	12.0	3	12

Reference no: EM131873076

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