Social media changed way you consume entertainment

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a. How has social media changed the way you consume entertainment, play games, and learn about news? How important are these services to your generation vs. the way your parents consume such information? What do these trends mean for managers and marketers?

b. Social profiles and crowdsourced ratings can improve trust, but they can also create opportunities for fraud and discrimination. Give examples of where this technology may have negative ethical implications, and discuss how the provider of a sharing economy marketplace can minimize risks and discriminatory bias.

c. What is the “dark Web” and why is it potentially an asset to Facebook?  How is Facebook harnessing the dark Web to provide potentially valuable search products?

d. Why is Google threatened by Facebook’s dark Web?

e. Do you think the dark Web is enough to draw users to a Facebook search product over Google? Why or why not?

Reference no: EM132195808

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