Social media can influence the integrated value chain

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With all the innovation and new trends, according to you, what kinds of activities do consumers conduct on mobile devices?

Social media can influence the integrated value chain. Research the influence that Marianne Barnes, the first female Master Distiller since probation, has created using social media for a product that has not been produced yet and will not be available for four years. How many online citations did you discover when doing a Google search for “Marianne Barnes, Master Distiller” and for “Castle and Key”? In your opinion, does she use Twitter and Facebook effectively? If you are a part of their integrated value chain, how would you leverage her social media success?

Reference no: EM132172792

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