Reference no: EM132243463

Social Media Advertising

The language of social media includes words and phrases such as "fans," " friend request," and "status update" that increasingly appear in all types of advertising. The starring role of social media phrases and buzzwords signals that marketers believe that a large segment of the population recognizes these terms. It is important that you understand how these words can help your organization inform, persuade, and remind consumers. Firms spend hundreds of billions of dollars on advertising campaigns each year in an effort to appeal to large numbers of individuals. An advertising campaign is a collection of coordinated advertisements that share a single theme. Marketers are increasingly using social media and social media language in advertising campaigns to achieve three primary objectives: (1) to inform, (2) to persuade, and (3) to remind. Select the most appropriate objective for each of the behaviors below.

1. Status update: I am going to Roberto’s, the best new restaurant in town.

2. Don’t forget to tell your friends where to find the best deals on new textbooks.

3. See the millions who like our lawnmowers.

4. I became a fan because this mouthwash simply works better.

5. Follow us and make sure you always are the first to know.

6. Check out our 50 percent off sale today on #greatdeal.