Social factor that influences consumer buying behavior

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Reference no: EM132171263

1. _______ segmentation factors divide buyers into different groups based on social class, lifestyle, or personality characteristics.

A) Geographic

C) Psychographic

D) Behavioral

E) User status

2. Which of the following is a social factor that influences consumer buying behavior?

A) family

B) economic situation

C) personality

D) occupation

3. In a promotion mix, ________ occurs when a firm's sales force makes individual presentations to consumers for the purpose of promoting sales and building customer relationships.

A) advertising

B) crowdsourcing

C) merchandising

D) personal selling

4. ________ refers to marketing via the Internet using company Web sites, online advertising and promotions, e-mail marketing, online video, and blogs.

A) Digital marketing

B) Social media marketing

C) Direct marketing

D) Online marketing

5. ________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.

A) Unsought

B) Obsolete

C) Intangible

D) Specialty

6. Which of the following steps of the new product development process would most likely use an R-W-W framework?

A) idea screening

B) concept testing

C) test marketing

D) commercialization

Reference no: EM132171263

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