Social entrepreneurship marketing idea

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Reference no: EM132299887

Social Entrepreneurship Marketing Idea

• Identify a World Problem – water, health, hunger, education, etc.

• Identify a Customer Base at the bottom of the pyramid (BoP) that is impacted by this problem

• Make some assumptions about the needs of the customers

– What they want in the product Mcdonald’s burger

– What will make their lives better

– What will give them dignity and control in their lives

• Involve the support of NGO or Nonprofits that currently exist to help your strategy. (Combine business with nonprofit)

• Use the 4 A’s to determine how you will make your customers

– Aware that your product exists (technology, existing communication channels, sales teams etc.)

– Make it Accessible in the country (how will you make it reachable for them?)

– Make is Affordable for them to purchase (small size, micro-lending, etc)

– Make it Available in the Areas most needed

– With your product or service create jobs, education, etc. in a developing community for your Triple Bottom Line (People, Planet & Profit)

• This Idea must be Scalable – You must be able to repeat it in another Country in order to make and do the most good.

Reference no: EM132299887

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