Reference no: EM131181157
1. Which of the following promotional objectives is most likely being accomplished when a real estate agent sends her customers a yearly calendar containing the agent's business logo?
Persuading
Reminding
Informing
Rebutting
Planning
2. Customer service is part of:
Promotion.
None of these is a good answer.
Place.
Price.
Product.
3. Customer service reps:
usually work with missionary salespeople.
are order getters who sell service products.
usually install technical products for customers.
resolve problems after a purchase has been made.
hire professional services personnel.
4. Which of the following steps in the personal selling process typically occurs before the target customer is selected?
Close sale
Set effort priorities
Make sales presentation
Preplan sales call
Follow up after sales call
5. Smartphones' embedded GPS (Global Positioning System):
acts as a tool to measure the effectiveness of an ad based on an estimate of how many people receive the ad on their phones.
delivers buying information to business consumers based on ethnographic positioning.
shows whether a web surfer has been to a company's website before and made a purchase on the last visit.
indicates the phone's geographic location on a minute-by-minute basis and generates insights into consumer wants and needs.
delivers ads to consumers based on the conversations and behaviors they exhibit in social media.
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