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1. Explain the use of SMART goals in a Marketing Communications Plan. Provide an example of a SMART goal.
2. Explain the difference between brand equity, brand awareness, and brand image. Choose one product and explain how each of the terms relate to that brand.
3. What are the three ways to determine a marketing communications budget? Explain each method.
4. List and explain the steps in the Brand Adoption Process.
5. Explain the four components to a SWOT analysis and provide an example of each.
6. Explain the reasons why a product might need to be re-positioned. Provide an example for each.
7. Explain the four main ways marketing communication professionals use to determine a target market.
8. Explain the six steps in the Hierarchy of Effects Model.
Is organization more appropriately illustrated as centralized or decentralized also Explain why.
What rule of thumb or guidelines would you recommend for deciding whether statistical differences between non-minorities and minorities reflect discrimination occuring throughout and organizations staffing system?
Identify in the research two emerging technologies, and evaluate whether they support or contradict your perspective of technology-structure fit. How might these technologies affect the future nature of the organizational structure?
Emergency planning is an ongoing process. As disasters strike other regions, we learn much about practices we can implement in our own region to promote safety. What are the benefits of updating emergency plans? How often do you think emergency plans..
When faced with challenges, illustrate what information did you use to make your decision also illustrate what tradeoffs did you contemplate.
What technologies and solutions can DOW use to minimize fuel consumption and GHO emissions in its supply chain. What challenges could DOW face while applying these technologies and solutions.
Should a firm install an expensive safety device that will increase cost but that customers do not want. Are same principles involved in both these questions. Explain.
Hi-tech companies such as Apple, Samsung, Hewlett Packard source many of their product's components from the same manufacturer. What are the risks and what can they do to minimize those risks in order to keep its competiveness position in the market?
Recognize a problem in your organization, or a challenge from your simulation experience, and apply the four stages of Martin's decision-making model to it.
Examine the subsequent rules also write a report to Jeff Baker summarizing your Find outings also advise him on which rule to use.
Determine the product lead time by developing a time line from the initiation of a purchase order to product delivery. Discuss the company's possible transportation modes and channels in China and to and within the United States, and the likeli..
Which do you think is a more powerful determinant of human behavior cultural factors or individual differences? Describe how you might use the Big Five personality traits when forming a cross-cultural project team.
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