Situational factor of consumer behavior

Assignment Help Operation Management

Reference no: EM132243334

1. Which of the following is the last step of a B2B buying process?

Identification of feasible solutions

Identification of feasible vendors

Negotiation of purchase terms

Evaluation of vendors

Vendor selection

2. Which of the following is a situational factor of consumer behavior?

Life-cycle stage

Reference group

Perception

Quality of the product

Time available to shop and buy

3. The traditional marketing concept holds that:

the focus of all company operations should be meeting the customer's needs and wants in ways that distinguish a company from its competition.

a company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society's well-being.

a company is required to balance customer satisfaction, company profits, and the long-term welfare of society.

a company's sales and revenues are inextricably tied to the quality of each of its products, services, and modes of delivery and to its image and reputation among its constituencies.

a company markets itself through everything it does, its substance as well as its style; it is that all-encompassing package that the organization then sells.

4. When a product or service has an ability to perform its utilitarian purpose, it is said to have:

functional value

social value

emotional value

epistemic value

conditional value

Reference no: EM132243334

Questions Cloud

Adding to traditional marketing concept-societal marketing : Adding to the traditional marketing concept, the societal marketing concept states that:

In the context of marketing research-actionability : Which of the following pricing strategies taps into the belief that a high price means high quality? In the context of marketing research, actionability:

Strength assessment reveal about e-commerce business : What does a competitive strength assessment reveal about a e-commerce business, as compared to the leaders in the e-commerce retail industry?

Responsible for the flow of information to the buying center : Which of the following is the person responsible for the flow of information to the buying center?

Situational factor of consumer behavior : Which of the following is a situational factor of consumer behavior? The traditional marketing concept holds that.

Firms to increase profits through international expansion : Discuss International Expansion by Industries. Examine the methods adopted by firms to increase profits through International Expansion?

Since the beginning of time people have had products to sell : Since the beginning of time people have had products to sell.

Consistently strived to diversify its product portfolio : Coca-Cola has consistently strived to diversify its product portfolio and expand into new markets. By and large, Coke has succeeded in these efforts.

Identify the facts that support the employer argument : State the legal elements the employer must establish to prevail AND identify the facts that support the employer’s argument.

User Account

All Pages