Situation analysis - external factors

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Reference no: EM13273110 , Length: 650 Words

The situation analysis should include external factors which impact upon the company in Australia.

For example: Macro-Environment (PESTL analysis) Political forces/ Legal and regulatory influences (e.g. Federal laws, Trade Practices Act, Regulating bodies), Economic trends Social/cultural trends (e.g. Shifting consumer demands, demographic trends) Technological changes Consumer Market Segmentation

1. Geographic segmentation.

2. Demographic segmentation.

3. Psychographic segmentation.

4. Behavioural segmentation.

Reference no: EM13273110

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Situation analysis - external factors : Situation analysis should include external factors which impact upon the company in Australia - Technological changes Consumer Market Segmentation
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