Reference no: EM132702890

Instructions

Mission Statement

Who Does Your Company Serve?

How Large is the Target Market?

What is the Scope of the Product Line and Services Offered?

What Effect Does your Business Have on the Consumers?

How do you want the world to think of you?

Measurable Goals

Profit

Return on Sales in a Period of Time

Market Share Objective

Customer Satisfaction

Strategy to Complete the Goals

How do you plan to enter each marketplace?

Share the Marketing Mix (Product, Price, Place, and Promotion) for each of the markets?

What is the product development budget for each market?

Assignment Parameters

Accurate description and reference of all concepts and theories learned from the course material.

Practical examples of concepts that lead to a continuing interest in the topic.

Synthesis of concepts and theories from other course activities.

Assignment Objectives

Construct a strategic marketing plan

Develop an understanding of the steps involved in creating a strategic Marketing plan, including a viable mission statement, measurable goals, and a strategy to successfully attain the goals.