Similarities and differences between the marketing practices

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Reference no: EM132198241

International Marketing - US and Europe

What were the similarities and differences between the marketing practices you are familiar with in the U.S. and Europe? You might want to include the following:

1. What did you notice in general about the marketing environment compared to the U.S.? Did it seem that the overall marketing environment was similar to the U.S. or unique, and if so, how?

2. Were customers the same in general in terms of how they shopped, what they wanted, or why they bought? Is a customer just another customer no matter where they are from?

3. What similarities and differences did you notice in terms of the products available in Europe compared to the U.S.? (examples?)

4. What similarities and differences did you notice in terms of the pricing practices used in Europe compared to the U.S.? (examples?)

5. What similarities and differences did you notice in terms of the promotion practices used in Europe compared to the U.S.? (examples?)

6. What similarities and differences did you notice in terms of the distribution practices used in Europe compared to the U.S.? (examples?)

Reference no: EM132198241

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